As I reported HERE, Olbermann takes his “Countdown” show to the fledgling TV station and Web community known as Current TV and Current.com. (Current was founded in 2005 and pulls in under 60,000 viewers during peak hours according to the New York Times)
The real motivation for Olbermann here is a majority stake in the company. He joins former Vice President Al Gore and businessman Joel Hyatt as an executive of the company.
Current is not exactly a house name just yet, but getting a heavy hitter such as Olbermann on board may start to change that — at lest that’s what the station is banking on.
Besides Vanguard and now Olbermann, the network received mass media spotlight for its two reporters, Laura Ling and Euna Lee, that were held captive in North Korea.
Keep an eye on this five-year-old channel, because despite setbacks and low ratings, (around 25,000 viewers during prime time) shows like Vanguard, infoMania and now Olbermann’s are worthy of your attention.
Current has always been forward-facing: it initially gathered much of it’s programming through incorporating submissions from online contributors and was the first station to incorporate tweets into it’s coverage of the 2008 presidential debate.
But with new efforts focused on getting the station into more homes and a recent redesign (or more like design overhaul), I have heard few outcries but my own over what I find to be one very big problem:
Current, which was known for bridging the online and televised worlds, stopped allowing full episodes online. So much for anywhere, any time. What year is it?
The channel says the only way to continue carriage on networks like Verizon, TimeWarner and Comcast was to offer exclusive deals and Olbermann tweeted that the TV companies have them “over a barrel.”
Instead, Current is pushing clips big time, all over Hulu, iTunes and YouTube.
But for those of us who already cancelled our exorbitant cable subscriptions, we’re shit out of luck.
I can’t even legally purchase the shows in their entirety…anywhere. Now that’s just not right.
That’s why I scheduled a viewing party of sorts at a friends house for tonight’s premieres of Countdown with Keith Olbermann and a new season of Vanguard.
WATCH TONIGHT: Countdown premieres at 8/9c and Vanguard’s new season follows at 9/8c.
Check out behind the scenes with “Countdown” HERE.